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Post Install Event Data (DEPRECATED)

The purpose of the event data API is for advertisers to help Vungle learn which users are valuable to you. By sending us event information within your app, Vungle can optimise your campaigns so that you get the users that matter to you.

This endpoint allows advertisers to send user-level event data to Vungle as they happen.


This document is deprecated, please find the latest at Vungle Support.

HTTP Request



curl -H "Content-Type: application/json" -d '{"data": "myData"}' ""

We support POST requests with the following body content-types:




curl ""

We also support GET requests using query parameters

Required Parameters

An example POST body:

  "device_idfa"   : "236A005B-700F-4889-B9CE-99",
  "vungle_app_id" : "myVungleApp",
  "event_id"      : "595d73ee3087f51025000040",
  "trk"           : "tune",
  "event_trk_id"  : "uniqueID1234",
  "event_name"    : "tutorial-complete"

And example GET request:

curl ""

The above payloads would return a 200 OK response, and are examples of the minimum request you can send to Vungle.

Each event that you send us has both required and optional parameters. We’ll reject any requests that don’t have the necessary parameters, and we’ll tell you which ones are missing. See the errors section for more details.

Device Identifier

We require at least ONE device identifier per event, so you don’t need to pass them all.

Parameter Description
device_idfa Apple IDFA or Google Play Services Advertising ID
device_mac Mac Address in canonical format, either hyphen or colon separated
device_other_id Some other unique identifier, e.g. Android ID, hashed identifiers, etc.

Other Required Parameters

You need to pass all of the remaining required parameters for us to accept the event.

Parameter Description
vungle_app_id App ID as given on the Vungle dashboard
trk Source of the incoming event. In the case of a direct server to server integration, you should self-identifier, else you should identify the tracking provider, e.g. ‘tune’, 'kochava’,'adjust’,'appsflyer’,etc.
event_trk_id This should be an identifier that is unique to the event. Used for deduplication.
event_id The Vungle event identifier. If this event was performed by a user driven to your app by a Vungle campaign, this event identifier was passed to you in the view or click tracker.
event_name This should be a string that identifies the event that is consistent across users, e.g. 'tutorial-complete’, 'level-3’, etc.

Optional Parameters

Example optional parameters:

  "event_currency"      : "usd",
  "event_iap_event"     : true,
  "device_limit_track"  : false,
  "event_datetime"      : "2015-03-15T13:27:36Z",
  "device_ip"           : "",
  "device_make"         : "samsung",
  "device_model"        : "sm-g900v",
  "device_carrier"      : "verizon",
  "device_language"     : "es",
  "device_country"      : "us",
  "device_user_agent"   : "Mozilla/5.0 (Linux; U; Android 2.2.1; fr-fr; HTC_DesireZ_A7272 Build/FRG83D) AppleWebKit/533.1 (KHTML, like Gecko), Version/4.0 Mobile Safari/533.1",
  "device_os"           : "4.3.2",
  "event_value"         : 1.99

These parameters are optional, but they are important for Vungle to determine which are the users of value, so you should pass as many of them as possible.

Parameter Default Description
event_currency 'usd' If event_value is an explicit monetary value, define the currency here.
event_iap_event false Set a flag here to state whether the event was an in-app-purchase.
device_limit_track false Boolean for whether device has 'limit ad tracking’ set.
event_datetime Timestamp of event reception Timestamp of event occurrance. If timezone not specified, UTC assumed. Timestamp should be in ISO 8601 format.
device_ip None IP address of device.
device_make None Device manufacturer.
device_model None Device model.
device_carrier None Device cell carrier.
device_language None ISO 639-1 language code of device (2 digits).
device_country None ISO 3166 country code of source IP (2 digits).
device_user_agent None Device’s browser user agent.
device_os None Operating system version number.
event_value None Some value associated with the event. Should be relative to other events that you send to Vungle.

Error Codes

If we hit you back with a 400 BAD REQUEST, then check the response body, we’ll do our best to diagnose what’s wrong, which is most likely going to be a missing field or two, e.g.

curl ""

Would return a response that looks like this:

    "device_idfa | device_mac | device_other_id"

We return the following codes:

Error Code Meaning
200 OK – Thanks!
400 Bad Request – Your request sucks. Most likely you’ve omitted one of the required parameters. Check the response body for clues.
500 Internal Server Error – We had a problem with our server. Try again later.
503 Service Unavailable – We’re temporarially offline for maintanance. Please try again later.